Petrie Hospitality helps hotel businesses unlock their strategic value while balancing the changing needs and expectations of today’s global guest.

It works with hotel groups, owners, investors and managers at luxury and lifestyle hotels across Europe to realise their full potential, drive revenue and foster loyal, dedicated teams that deliver exceptional service.

Petrie Hospitality is a hospitality consultancy that helps you achieve growth and lead positive change in all areas of your hotel business – from financial planning and operations excellence, to service delivery, employee engagement and training.

Founded by Alan & Stefanie Petrie, Petrie Hospitality is built on over 50 years of combined experience and a passion for hotels and gastronomy. Offering an independent perspective, they bring detailed industry knowledge, expert insights on market trends and access to valuable connections and expertise to every client.

Allow Petrie Hospitality to help you find your PATH

Professional, Approachable, Trustworthy and Hospitable


With extensive experience in all areas of hotel operations at world-renowned hotels, Alan and Stefanie are passionate about helping hotel or gastronomy businesses reach their potential.

MEET Alan Petrie

My career in the hospitality industry spans 25 years and started in my native Scotland. Many years working in London and other parts of England and Wales then followed. I look back particularly fondly on my years spent abroad, and love telling stories about my time in a huge resort in St. Kitts & Nevis, or about the years I spent in Australia working as Director of Food and Beverage at a Sofitel Hotel.

The highlight of my professional career is at the world-renowned Firmdale Hotels where I worked my way up to General Manager in the 5-star market in London.

The hotel businesses I have worked for include Marriott, Accor, Firmdale Hotels and the Leeu Collection. This has seen me involved in project work in the United States, New Zealand, Thailand, South Africa and Italy.

During my operational years, I completed many pre-opening and refurbishment assignments. I have extensive understanding of corporate culture and the eclectic design-led hospitality environment. With an education in accountancy to bring to the table, I provide a well-rounded, full-service approach to my client.

Consultancy was something that we both wanted to explore, however it was in 2018 when we moved our family to Germany that we made the leap.

I love working one to one with my clients to solve problems and develop impactful solutions.

MEET Stefanie Petrie

As a trained hotel specialist in the German dual apprenticeship system, I held a number of Front Office roles in Germany before moving to London in 2004.

Since then, my career progressed in the rooms division, ultimately to the role of Director of Rooms Operations spanning two continents, Europe and Australia.

Helping my teams strive for the highest standards and a very personalised customer service, has always been of great importance to me – no matter if a boutique hotel, apartments, resort or corporate hotel, including large properties with diverse and dynamic service needs. I spent the last eight years at a world-renowned icon, the JW Marriott Grosvenor House London, seeing it go through an extensive refurbishment and managing operating procedures, service delivery and training for hundreds of employees.

My career highlights include living in Australia for three years, and being part of the ‘International Olympic Committee Family Hotel’ for the London 2012 Olympics while at Grosvenor House. Operating and welcoming guests in an exclusive hotel environment is what I am really passionate about, and I love working with clients to tailor their service experience.


Petrie Hospitality works with hotel businesses at pre-opening, re-opening and those already in operation.

Bespoke, flexible consultancy across a range of services will capture the individual needs of your hotel business and get the very best out of your operation and your team.

Alan and Stefanie will work in partnership with you to help reach your goals. Services include financial feasibility studies and budget management, operational consultancy and critical path analysis and managing all areas of team training, development and service excellence – all of which are tailored to your needs.

Financial Advice

Hotel pre-opening & re-opening assistance

Operations Support & Training

Petrie Hospitality can provide consultancy support for one-off projects and on an ongoing basis. If you are not sure exactly what you need, Petrie Hospitality will help you define your brief and objectives.

Please contact us for a confidential discussion.

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