Better together

Expert, full-spectrum consultation for the hospitality industry, with a personal touch.

 

 

who we are

Alan and Stefanie Petrie, combine their 50+ years of experience in hotels, gastronomy, boutique, and niche offerings to deliver a truly comprehensive, end-to-end hospitality consultation service. They understand the synergy that comes from a strong partnership and leverage their complementary skills to benefit your business.

ALAN PETRIE

Alan’s career in the hospitality industry spans 25+ years and started in his native Scotland. Many years working in London and other parts of England and Wales then followed. He is particularly fond of his years spent abroad, and loves telling stories about his time in a huge resort in St. Kitts & Nevis, the years he spent in Australia working as Director of Food and Beverage at a Sofitel Hotel or working within the world-famous Firmdale Hotels as General Manager. His recent experience includes implementing a Global Hospitality Operations offering for a client – where his strategic guidance at C-Suite level was invaluable. 

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STEFANIE PETRIE

As a trained hotel specialist in the German dual apprenticeship system, Stefanie held a number of Front Office roles in Germany before moving to London in 2004.

Her career progressed in the rooms division, ultimately to the role of Director of Rooms Operations spanning two continents, Europe and Oceania. Her experience leading large and diverse teams within very dynamic environments has included the world-renowned Grosvenor House Hotel in London. Her drive for excellence has often resulted in industry team awards & recognition. 

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Better Together

Strength in Duality:

Why We Make
a Great Team

Sometimes it really does take two! Imagine having a partner who complements your strengths and fills in your gaps. That’s the magic of Petrie Hospitality. Alan excels at strategic planning, seeing the bigger picture. Stefanie’s meticulous attention to detail ensures those plans translate into actionable steps. Together, they bring a holistic approach to every project.

Alan and Stefanie’s skills can be accessed jointly or independently depending on your unique business needs and project lifecycle. 

„With decades of combined experience across multiple continents, we understand the challenges and opportunities you face.“

Our story

what
we do

Petrie Hospitality can help you unlock the strategic value of your hospitality business while balancing the evolving needs of both guests and employees. 

Petrie Hospitality is a hospitality consultancy that helps you  achieve clarity and lead positive change in all areas of your hospitality business – from financial planning and operations excellence and  service delivery, employee engagement and training. 

Whether you’re a hotel operator or group, an investor, a manager, or a lifestyle project, we can help you realise your and your teams’ full potential, drive revenue and foster loyal, dedicated teams that are empowered to deliver exceptional service.

Offering an independent perspective, Alan and Stefanie consistently bring detailed industry knowledge, expert insights on market trends and access to valuable connections across People & Culture, Development, Design & Architecture to name but a few. Such cross-disciplinary collaboration opportunities help further enhance their truly comprehensive service. 

Services

Petrie Hospitality works with hotel businesses at pre-opening, re-opening and those already in operation.

Bespoke, flexible consultancy across a range of services will capture the individual needs of your hotel business and get the very best out of your operation and your team.

Alan and Stefanie will work in partnership with you to help reach your goals. Services include financial feasibility studies and budget management, operational consultancy and critical path analysis and managing all areas of team training, development and service excellence – all of which are tailored to your needs.

Financial
Advice​

  • Feasibility studies
  • Budget development inclusive
    of staffing requirements
  • Profit & Loss analysis
    and guidance
  • Yield management advice
  • Food & Beverage analysis
    and training

Hotel pre-opening &
re-opening assistance

  • Operational guidance on
    architectural drawings
  • Procurement guidance on
    all operative equipment
  • Operational ‘critical path’ development
  • Pre-opening cost development
    and controls

Operations
Support & Training​

  • Outlet conceptualisation
  • Service optimisation
  • Complaint handling
  • Guest experience training
  • Mystery guest reporting
  • Beverage tasting sessions
  • Development of
    "Standard Operating Procedures"

Projects

Long term Engagements

Chateau Denmark

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Chateau Denmark

PROJECT NAME: Chateau Denmark, London
DURATION: 2018-2023 
INVOLVMENT: Full Cycle from conception to completion into operating of this luxury 5-Star Hotel with Apartments.

Number Thirteen Bar

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Number Thirteen Bar

PROJECT NAME: Thirteen LDN, London
DURATION: 2021-2023  
INVOLVMENT: Full Cycle from conception to completion into operating.

The Camden Hotel

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The Camden Hotel

PROJECT NAME: The Camden Hotel, London
DURATION: 2019-2021  
INVOLVMENT: Full Cycle project until Covid-19.

Boundless Life

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Boundless Life, Europe & Bali

PROJECT NAME: Boundless Life, Europe & Bali
DURATION: 2022-2024
INVOLVMENT: Full development of the Hospitality Operations discipline for this new concept offering digital nomads a Community, Home and an Education spot for their children.
Short term Projects

Hotel Drei Quellen Therme

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Hotel Drei Quellen Therme

PROJECT NAME: Hotel Drei Quellen Therme, Bad Griesbach
DURATION: 02-03/2022  
INVOLVMENT: Team Building & Season Kick Off Meeting, Lumina Spark Introduction for Leadership Awareness

Naturally Iceland B.V

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Naturally Iceland B.V

PROJECT NAME: Naturally Iceland B.V
DURATION: From 2024  
INVOLVMENT: Pre-opening assistance on financial and operational performance strategies.

TESTIMONIALS

What Our Clients Say

Working with Alan has been an eye-opening experience. His extensive knowledge and in-depth expertise in the hospitality industry are truly impressive. As a CFO who initially knew little about this field, I found his guidance invaluable. Alan has an exceptional ability to balance intricate details with strategic insights, always providing pragmatic and constructive feedback with an unparalleled level of integrity. I highly recommend Alan for anyone looking to establish, grow, or turnaround any business, or if you just want an expert in the hospitality industry to talk to.
Pritesh PatelCFO, Outernet London at time of opening
Sparring with Stefanie & Alan at Petrie Hospitality has been great. The support and trust in our vision on Hugarro is both inspiring and encouraging.
Thorwald WestmaasOwner Hugarro, Naturally Iceland
Alan’s performance as client representative for the Chateau Denmark project was truly outstanding. His extensive industry knowledge and genuine respect for the supply chain set him apart from typical QS or client reps. Alan's approach fostered a mutually respectful partnership, enabling us to deliver high-end audio-visual systems to each room, meeting exact client specifications. What truly impressed was Alan's ability to balance client interests with a deep understanding of supplier capabilities and challenges. This led to smooth project execution and optimal outcomes for all parties involved. Alan's professionalism and collaborative spirit not only ensured the success of the Chateau Denmark project but also left us eager for future collaborations. It's rare to find a client rep who adds such value to the entire process."
Tom ButlerManaging Director
Butler Harwell
I highly recommend Alan and Steffi for their exceptional ability to effectively lead global teams remotely. Their skills and attention-to-detail in ensuring the implementation of the company's vision and mission across diverse locations while also accommodating local needs is truly impressive. Their dedications in bridging the gap between different regions while maintaining a keen focus on individual team dynamics truly deserves praise. Alan and Steffi possess a rare combination of global perspective and local sensitivity, which has greatly contributed to the success of the team.
Edward IrwanGeneral Manager
Boundless Life Bali
Stefanie and Alan are the mentors I have always dreamed of meeting in my professional and personal life. They embody energy, professionalism, knowledge, positivity, dedication, and selflessness. I have never met anyone like them in the many years of working in hospitality. Their support and guidance have always brought a smile, even in critical situations. I always felt connected during all the time we have collaborated; they are pure gold.
Francesco BizzozeroGeneral Manager
Boundless Life Tuscany

Contact

Petrie Hospitality can provide consultancy support for one-off projects and on an ongoing basis.
If you are not sure exactly what you need, Petrie Hospitality can also help you define your brief and objectives.

We would love to connect
with you and learn more
about your project! 

get in
touch

Phone: +49 9189 4146133
Email: info@petriehospitality.com

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FANNI | Foto & Grafik / www.fanniperthen.de

ALAN PETRIE

My career in the hospitality industry spans 25 years and started in my native Scotland. Many years working in London and other parts of England and Wales then followed. I look back particularly fondly on my years spent abroad, and love telling stories about my time in a huge resort in St. Kitts & Nevis, or about the years I spent in Australia working as Director of Food and Beverage at a Sofitel Hotel.

The highlight of my professional career is at the world-renowned Firmdale Hotels where I worked my way up to General Manager in the 5-star market in London.

The hotel businesses I have worked for include Marriott, Accor, Firmdale Hotels and the Leeu Collection. This has seen me involved in project work in the United States, New Zealand, Thailand, South Africa and Italy.

During my operational years, I completed many pre-opening and refurbishment assignments. I have extensive understanding of corporate culture and the eclectic design-led hospitality environment. With an education in accountancy to bring to the table, I provide a well-rounded, full-service approach to my client.

Consultancy was something that we both wanted to explore, however it was in 2018 when we moved our family to Germany that we made the leap.

I love working one to one with my clients to solve problems and develop impactful solutions.

STEFANIE PETRIE

As a trained hotel specialist in the German dual apprenticeship system, I held a number of Front Office roles in Germany before moving to London in 2004.

Since then, my career progressed in the rooms division, ultimately to the role of Director of Rooms Operations spanning two continents, Europe and Australia.

Helping my teams strive for the highest standards and a very personalised customer service, has always been of great importance to me – no matter if a boutique hotel, apartments, resort or corporate hotel, including large properties with diverse and dynamic service needs. I spent the last eight years at a world-renowned icon, the JW Marriott Grosvenor House London, seeing it go through an extensive refurbishment and managing operating procedures, service delivery and training for hundreds of employees.

My career highlights include living in Australia for three years, and being part of the ‘International Olympic Committee Family Hotel’ for the London 2012 Olympics while at Grosvenor House. Operating and welcoming guests in an exclusive hotel environment is what I am really passionate about, and I love working with clients to tailor their service experience.